Get found where buyers are
actually asking questions.
Google is no longer the only search engine that matters. ChatGPT, Perplexity, Claude, and Google AI Overviews now answer millions of buyer queries every day. AEO is the practice of making sure your business gets cited in those answers.
Most of your competitors have no AEO strategy. The window to establish authority on every AI platform is open right now — it won't stay open forever.
Six platforms that answer your
buyers' questions every day.
Each one has different optimization requirements. We handle all six.
Google AI Overviews
Highest VolumeAI-generated summaries now appear above Google's traditional results for most high-intent queries. Businesses cited in AIOs capture clicks before users even reach organic results.
FAQPage schema, E-E-A-T signals, direct-answer content structure
ChatGPT
200M+ UsersChatGPT uses a mix of training data and live web retrieval (via Bing). Businesses with strong Bing presence and well-structured content get cited organically — and paid placements are now available via Microsoft Advertising.
Bing optimization, Article schema with credentials, named expert authorship
Perplexity AI
Research IntentPerplexity users are researching with intent to act. Every answer shows citation links — your business appearing there means a trust-primed visitor arriving at your site.
PerplexityBot access in robots.txt, recent content, topic depth
Claude (Anthropic)
Professional UsersClaude is embedded in professional workflows and used by high-value buyers — attorneys, physicians, executives. Citation here reaches decision-makers at the exact moment of research.
ClaudeBot access, verifiable credentials, entity consistency
Microsoft Copilot
Enterprise ReachIntegrated into Windows, Office, and Edge — Copilot is used by hundreds of millions of users. It pulls from Bing's index, so Bing SEO translates directly to Copilot visibility.
Bing Places, Bing-optimized content, Microsoft Advertising placements
Voice Search
Zero-ClickSiri, Google Assistant, and Alexa read a single answer aloud. If you're not structured for voice, that answer is a competitor. Voice AEO is the most winner-take-all surface in search.
HowTo schema, SpeakableSpecification, concise direct-answer paragraphs
AEO vs SEO vs GEO —
what you actually need.
Three overlapping disciplines. AEO is the umbrella that contains the other two.
Search Engine Optimization
Answer Engine Optimization
Generative Engine Optimization
Read the full breakdown: AEO vs SEO vs GEO explained
From invisible to cited —
in five steps.
Citation audit
We run your business and your top 3 competitors against ChatGPT, Perplexity, Claude, and Google AI Overviews. You see exactly where you're visible, where you're invisible, and who's winning your category on each surface.
Technical foundation
We ensure all major AI crawlers can access your site (PerplexityBot, ClaudeBot, GPTBot, and more). We implement llms.txt, verify robots.txt, and confirm your sitemap is structured for machine readability.
Schema markup implementation
FAQPage on every service page. Article schema with credentials. LocalBusiness, Organization, and SpeakableSpecification. Structured data that tells every AI system exactly what you do, where you do it, and why you're trustworthy.
Content restructure
We rewrite your top pages around direct-answer architecture — question-and-answer format, quotable statements, topic depth. We also identify and fill content gaps that competitors are using to capture citations you should own.
Ongoing monitoring & maintenance
AI systems update constantly. We monitor your citation status monthly, refresh content to maintain freshness signals, and adapt your strategy as new answer surfaces emerge. AEO is not a one-time project — it's an ongoing competitive advantage.
How to get found on each AI platform.
Everything you want to know
about AEO.
What is Answer Engine Optimization (AEO)?
Answer Engine Optimization (AEO) is the practice of structuring your website's content so that AI-powered answer engines — including Google's AI Overviews, ChatGPT, Perplexity, Claude, and voice assistants — can find, understand, and cite your business when someone asks a relevant question. It's the evolution of SEO for a world where search increasingly returns a single direct answer rather than a list of links.
What's the difference between AEO, SEO, and GEO?
SEO (Search Engine Optimization) optimizes for Google's traditional blue-link results. GEO (Generative Engine Optimization) optimizes specifically for generative AI tools like ChatGPT, Perplexity, and Claude. AEO (Answer Engine Optimization) is the umbrella term that covers both — it includes all answer surfaces, from Google's AI Overviews to voice search to AI chatbots. If you're doing AEO well, you're doing GEO and much of SEO by default.
How long does it take to see results from AEO?
First AI citations can appear in 4–8 weeks after technical implementation and content restructuring. Google featured snippet wins can happen faster — sometimes within days of a page being re-indexed. Full citation authority across multiple AI platforms typically takes 3–6 months of consistent work. Unlike traditional SEO, AEO results can compound quickly because AI systems update their knowledge more frequently than Google recrawls and reranks pages.
Does my business have to be in any specific industry for AEO to work?
AEO works for any business in any industry, but the ROI is highest for knowledge-intensive service businesses — healthcare, legal, financial, home services, professional services, and B2B. These are the categories where buyers do the most research before buying, and where AI systems are asked the most questions. Local businesses in these categories have a particularly large opportunity because AEO competition at the local level is still very low.
How does LGM's AEO service relate to your other SEO services?
AEO is a natural extension of our SEO & AI Visibility service. Many clients run both together — SEO builds the foundational domain authority and organic rankings, while AEO structures the content and technical layer that drives AI citations. The two strategies reinforce each other: strong SEO makes AEO easier (AI systems trust established sites more), and AEO content often ranks better organically because it's better structured.
Do I need a new website to do AEO, or can you work on my existing site?
We can implement AEO on your existing website. Most AEO work involves adding or modifying schema markup, restructuring content on your top service pages, adding FAQ sections, and making technical access improvements for AI crawlers. We don't need to rebuild your site unless it has fundamental technical issues that prevent proper crawling.
Can LGM measure whether AEO is actually working?
Yes. We establish a citation baseline before implementation — running a structured set of queries across ChatGPT, Perplexity, Claude, and Google to document where you appear. We re-run these audits monthly and track citation frequency over time. We also track branded search lift (people searching for your business name after encountering you in AI answers), direct traffic growth, and Google Search Console impressions for featured-snippet queries.
We'll show you where you're visible
and where you're not.
On your free discovery call, we run a live citation audit — checking your business against ChatGPT, Perplexity, Claude, and Google AI Overviews for your top service queries. You leave knowing exactly where the gaps are and what it takes to fill them.