Case Studies/Horizon Dental
Website DesignLocal SEOGoogle AdsAnalytics

New website, new patients: 3× leads in the first month.

Horizon Dental · Healthcare / Dental · Austin, TX

New Patient Leads
Month-over-month increase after website launch
67%
Reduced Cost Per Lead
From Google Ads, via proper tracking and campaign optimization
94
Google Reviews
Within 5 months of launching the review generation system
4.9★
Average Rating
Across Google and Yelp
The Challenge

Where they started

Horizon Dental had a website that looked like it was built in 2010 — because it was. The site was slow, not mobile-optimized, and embarrassing to share with prospective patients. Despite being highly rated by existing patients, their online presence was driving people away. They were spending $2,000/month on Google Ads but had no idea what was working because they had no tracking set up.

Timeline
4 months
from kickoff to measurable results
What We Did

Our approach

01

Redesigned and rebuilt the website from scratch with a modern, professional aesthetic that matches the quality of their practice

02

Implemented full conversion tracking — call tracking, form submissions, and booking completions all attributed to source

03

Optimized Google Ads campaigns based on actual conversion data (the previous campaigns were running completely untracked)

04

Built dedicated landing pages for their highest-value services: teeth whitening, Invisalign, and dental implants

05

Set up Google Business Profile with photo refresh, service menu, and Q&A content

06

Implemented local SEO including schema markup and citation cleanup

Our website went from something we were embarrassed to show patients to something we're genuinely proud of. And the results speak for themselves — we tripled our new patient inquiries in the first month after launch.
JC
James Chen
CEO, Horizon Dental

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