New website, new patients: 3× leads in the first month.
Horizon Dental · Healthcare / Dental · Austin, TX
Where they started
Horizon Dental had a website that looked like it was built in 2010 — because it was. The site was slow, not mobile-optimized, and embarrassing to share with prospective patients. Despite being highly rated by existing patients, their online presence was driving people away. They were spending $2,000/month on Google Ads but had no idea what was working because they had no tracking set up.
Our approach
Redesigned and rebuilt the website from scratch with a modern, professional aesthetic that matches the quality of their practice
Implemented full conversion tracking — call tracking, form submissions, and booking completions all attributed to source
Optimized Google Ads campaigns based on actual conversion data (the previous campaigns were running completely untracked)
Built dedicated landing pages for their highest-value services: teeth whitening, Invisalign, and dental implants
Set up Google Business Profile with photo refresh, service menu, and Q&A content
Implemented local SEO including schema markup and citation cleanup
“Our website went from something we were embarrassed to show patients to something we're genuinely proud of. And the results speak for themselves — we tripled our new patient inquiries in the first month after launch.”
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