Case Studies/Mitchell & Co Law
Website DesignSEO & AI VisibilityGoogle Ads

From zero online presence to 340% ROI in 6 months.

Mitchell & Co Law · Legal Services · Chicago, IL

340%
ROI
Return on total digital marketing investment over 6 months
#1
Google Ranking
For "personal injury attorney Chicago" within 4 months
47
New Google Reviews
Generated in 90 days via automated follow-up system
3.2×
Monthly Leads
Increase in qualified lead volume vs. the prior 6-month average
The Challenge

Where they started

Mitchell & Co Law had been operating for 8 years primarily on referrals. When referral volume started declining, they had no digital foundation to fall back on. Their old website was built in 2017, loaded slowly on mobile, had zero local SEO optimization, and was generating no leads from search. They were invisible online in one of the most competitive legal markets in the country.

Timeline
6 months
from kickoff to measurable results
What We Did

Our approach

01

Built a new conversion-focused website with clear practice area pages, attorney bios, and prominent lead capture throughout

02

Implemented full local SEO optimization including schema markup, Google Business Profile rebuild, and citation cleanup across 40+ directories

03

Launched targeted Google Ads campaigns for their top 3 practice areas with dedicated landing pages for each

04

Built a review generation system that systematically followed up with satisfied clients

05

Added AI search optimization including FAQ schema, entity consolidation, and Q&A content targeting common legal questions in their market

“Lion Growth Media took us from zero online presence to ranking on the first page of Google in under 90 days. The ROI from their ad campaigns has been incredible. We now have more leads than we can handle.”
SM
Sarah Mitchell
Managing Partner, Mitchell & Co Law

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