Your ad. On TV. In your
customer's living room.
Connected TV advertising puts your business in front of the right households — targeted by zip code, income, household type, and intent — during their favorite streaming shows. TV-level brand presence. Local-business budgets.
TV advertising for local businesses
finally makes sense.
Traditional TV advertising was built for national brands with six-figure budgets. The minimum buy, the lack of targeting, the inability to measure — none of it worked for a dental practice in Brooklyn or a law firm in Long Island.
Connected TV flipped the model. When people moved from cable to streaming, the ad infrastructure moved with them — and streaming platforms know exactly who is watching: their demographics, their income, their purchase behaviors, their physical address. That data makes it possible to run a video ad that only reaches households within 5 miles of your business, or only households that have been actively researching your service category.
The result: a local HVAC company can run a 30-second ad on Hulu targeted to homeowners in their service area, at a budget that fits their marketing spend — not a broadcast TV budget. Your brand on their television, in their living room, with the credibility that TV advertising has always carried.
Six ways to reach exactly
the right household.
Hyper-Local Geo-Targeting
Target households within 1–5 miles of your location, by zip code, city, or DMA. A Park Slope dental practice runs ads only to Park Slope households — not the entire NYC DMA. This precision is impossible on traditional broadcast TV.
Household Demographics
Layer in income brackets, age ranges, family composition, and life stage signals. A med spa targets high-income households. A pediatric dentist targets families with children. A roofing company targets homeowners — not renters.
In-Market Behavioral Data
Reach households where someone has been actively researching your service category online. Data providers supply anonymized intent signals matched to household IPs — so your ad finds buyers who are already in the decision process.
Competitor Retargeting
Target households that have recently visited your competitors' websites. They're already in the market — your ad introduces them to a better option before they commit.
Cross-Device Household Targeting
A household's IP address links the TV to every other device in the home. Someone sees your CTV ad on their Roku — you can retarget them on their phone or laptop with a follow-up display ad or social campaign.
Dayparting & Content Placement
Run ads at specific times of day or within specific content categories. HVAC ads during home improvement content. Med spa ads during lifestyle programming. The context your ad appears in shapes how it lands.
CTV is the top of a funnel
that other channels close.
The businesses that win aren't picking one channel. They're present at every stage of the buyer journey — from the first TV impression to the final search click.
CTV & Streaming Ads
- Video ad plays during Hulu, Roku, or Peacock programming
- Household sees your brand in a TV-quality, lean-back context
- High attention, high-frequency environment
- No skip button on most premium placements
- Spotify and streaming audio for mobile and commuter reach
Retargeting & Programmatic Display
- CTV viewer retargeted on their phone or laptop
- Display ads across the open web reinforce brand recognition
- Digital out-of-home (DOOH) keeps the brand visible in physical spaces
- Frequency management prevents ad fatigue across all channels
Search & AI Platform Ads
- Google Ads captures high-intent search queries ("dentist near me")
- ChatGPT and Copilot ads appear when buyers ask AI for recommendations
- SEO delivers organic rankings for consistent demand capture
- Google Business Profile surfaces in the local map pack
Everything you need to know
before getting started.
What is CTV advertising?
CTV (Connected TV) advertising refers to video ads that play on internet-connected televisions during streaming content — the 15- or 30-second spots you see before or during a show on Hulu, Roku, Peacock, or Amazon Fire TV. Unlike traditional broadcast TV, CTV ads are bought programmatically, which enables geo-targeting down to a zip code and audience targeting by demographics, income, and behavior.
How much does CTV advertising cost for a local business?
A meaningful local CTV campaign typically starts at $1,000–$1,500/month in ad spend. That budget delivers enough impressions in a defined local geography (a city, a cluster of zip codes) to build brand recognition and generate measurable downstream impact. Below that, frequency suffers — and frequency is how CTV builds recall.
Do I need a professional video ad to run on CTV?
Not necessarily. Most CTV platforms require a video — typically a 15- or 30-second spot. If you don't have existing video content, we advise on cost-effective production options: professional slideshows with voiceover, simple motion graphics, or repurposed social video. We'll assess what's feasible on your discovery call.
How do I know if CTV is working?
The primary signals are brand search lift (more people searching your business name on Google after the campaign runs), direct traffic increases in Google Analytics, and view-through attribution from the CTV platform — which tracks website visits and conversions that happen in the days after someone was served your ad. CTV is a brand channel, not a direct-response channel, so attribution is less immediate than Google Ads.
What platforms will my ad run on?
We access premium streaming inventory across Hulu, Roku Channel, Peacock, Tubi, Pluto TV, Amazon Fire TV, and more — depending on audience availability and your target geography. We also extend campaigns to Spotify and streaming audio for commuter and mobile reach.
Can CTV work alongside my existing agency?
Yes — CTV is specifically designed to layer alongside existing search, SEO, or social campaigns. If another agency manages your Google Ads or Meta, our CTV campaign adds a brand awareness layer that makes their demand-capture campaigns more effective. We share reporting and coordinate to prevent overlap.
How is CTV different from YouTube ads?
YouTube ads serve on a phone, tablet, or computer screen — often with a skip button after 5 seconds. CTV ads play on an actual television set, during programming the viewer has actively chosen to watch, often with no skip option on premium placements. The attention environment and brand credibility are fundamentally different. TV still carries more authority than digital video in most consumer minds.
What types of local businesses benefit most from CTV?
Service-area businesses with a defined local geography and a high client lifetime value: dental practices, law firms, medical aesthetics clinics, HVAC and home services, real estate agents, fitness studios, and financial services. The economics of brand investment work best when clients stay for years.
See what's available
in your market.
On your discovery call, we show you the available CTV inventory, targeting options, and estimated reach for your specific geography — before you commit a dollar.