Digital Marketing for Dermatologists & Dermatology Practices
Medical derm and cosmetic derm require completely different patient acquisition strategies. We build the digital infrastructure for both — and dominate local search for high-value procedures.
Why Dermatology Practices need a different approach.
Dermatology sits at the intersection of medical necessity and elective aesthetics — and the patient acquisition strategy for each is fundamentally different. Medical dermatology patients search in response to a symptom or referral. Cosmetic dermatology patients research, compare, and take their time deciding. We build digital presences that capture both: a local SEO foundation for medical referrals and insurance-covered visits, and a high-trust, procedure-specific content architecture for the cosmetic patients who drive the highest revenue per visit.
Medical vs. cosmetic patients require two distinct strategies
A patient with a suspicious mole searches differently than a patient researching laser skin resurfacing. We build distinct content strategies for each patient type under one cohesive brand and domain.
Mohs surgery and specialty procedures demand dedicated pages
Patients researching Mohs surgery, excisions, or specific cosmetic treatments want a specialist. Procedure-specific pages capture high-value patients that a generic "dermatologist near me" page misses entirely.
Long wait times create a patient experience problem
Top dermatology practices often have 6–8 week waits. Proper online scheduling integration, clear new patient onboarding content, and a waitlist strategy turn the wait into an asset rather than a reason to choose a competitor.
AI search is where cosmetic derm patients start their research
Patients ask ChatGPT and Perplexity for the "best dermatologist in [city]" or "who does [specific treatment] near me." Practices without AI-optimized content and Physician/Dermatologist schema are invisible in those answers.
Services built for Dermatology Practices
Dermatology Website
Provider-credential-forward, medically authoritative websites that convert both medical and cosmetic derm researchers into booked appointments.
Learn more →Medical & Cosmetic SEO
Dual-track SEO: medical derm pages targeting insurance-covered visits and cosmetic pages targeting high-value elective procedures.
Learn more →AI Search Optimization
Physician schema, MedicalBusiness schema, FAQPage markup, and clinical content that gets your practice cited in AI-generated health answers.
Learn more →Google Ads
Cosmetic procedure campaigns targeting high-value patients researching specific treatments in your market.
Learn more →We've done this for practices like yours.
Read the full case study“I knew how to care for patients. I had no idea how to build a practice online from scratch. LGM handled everything — the brand, the site, the content — and a month later patients were finding me and reaching out already knowing they wanted to work with me specifically.”
Dermatology Practices ask us...
How do we attract cosmetic patients vs. just insurance-covered visits?
With dedicated cosmetic procedure pages targeting high-intent searches: "laser resurfacing near me," "HydraFacial [city]," "botox dermatologist vs med spa." Cosmetic patients research more — procedure-specific SEO captures them at the moment of decision.
Should we focus on medical or cosmetic SEO first?
Both in parallel, but with different timelines. Medical derm SEO is faster to rank because competition is lower and intent is clearer. Cosmetic SEO takes longer but has dramatically higher revenue per patient. We build both tracks simultaneously.
Do you work with solo dermatologists and multi-provider groups?
Yes. Solo practices benefit from personal brand positioning and neighborhood-level SEO. Multi-provider groups benefit from provider-specific pages, location pages, and a content architecture that can scale across locations.
Can you help us rank for Mohs surgery specifically?
Yes. Mohs surgery is a high-intent, high-value procedure with specific search volume. A dedicated Mohs page with proper schema, credentials, and FAQ content regularly outranks general derm pages for these queries.
Ready to grow your practice?
Free discovery call. We'll audit your digital presence and show you exactly where new patients are going instead of to you.